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Kickstarter 101

There really isn’t such a thing as independent filmmaking. You’re always dependent on someone or something. Heck, even before there were Hollywood studios to be independent from, Thomas Edison, was dependent on his team of people  making the cameras and films that launched the film business in the first place.

But what is usually meant by independent filmmaking today is some kind of alternative to big Hollywood studios. A low-budget indie film like Blair Witch Project was dependent on finding financial backers before the cast and crew could go looking for the witch.

Of course, that was back in the 90s. I bet if the Blair Witch team was making a film today they’d be launching a Kickstarter campaign. Kickstarter was started itself in 2009 as an alternative way to raise money for various creative projects. Some call it source funding. Here’s how Kickstarter’s website explains exactly what they do:

Kickstarter is the largest funding platform for creative projects in the world. Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.

A new form of commerce and patronage. This is not about investment or lending. Project creators keep 100% ownership and control over their work. Instead, they offer products and experiences that are unique to each project.

All or nothing funding. On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.

Each and every project is the independent creation of someone like you. Projects are big and small, serious and whimsical, traditional and experimental. They’re inspiring, entertaining and unbelievably diverse. We hope you agree… Welcome to Kickstarter!

To date they have help successfully raise funds for over 10,000 projects. This week I launched my first Kickstater project and I’ll walk you through the my 10 step process to show you how the process works and about how much time it took me to launch.

Step 1) First I watched a filmmaker & friend Edd Blott raise $9,000. for a music video project last year.
Step 2) It took about a year of pondering if it was the right route for me to take in order to turn my  blog ( Screenwriting from Iowa…and Other Unlikely Places ) into a book, and to edit the material written over three years down to a 65,000 word manuscript.
Step 3) Motivated by hearing story after story being funded by Kickstarter, I kept moving forward exploring costs to self-publish the book and came up with a base number just over $3,000. to cover basic things like cover art work, copy editing, layout, and a limited run.
Step 4) Earlier this month when I posted my 1,000th post I decided it was now or never and went to and began the process.
Step 5) I clicked on “Start your project” and began the process of setting up a profile and reading their guidelines. You do have to be at least 18 years old, be a permanent US resident with a social security or EIN number, a bank account, and an state issued ID like a driver’s license.)  Then I submitted my project.
Stop 6) After a short wait my project was approved by Kickstarter I them began the process of creating my project.
Step 7) While I spend the time over a week, it probably took me a whole day of explaining my project, visiting the projects of others to see how they presented their projects. My first set back was realizing you are greatly encouraged to make a video. Though I am a video producer, I knew that was going to take some time to plan and produce.
Step  8)  You also need to come up with incentives for people to give to you creative projects and the dollar amounts you want to make available to people. I landed on $1, $10, $25, $50, $100, $250, $1,000. (They say the most common price point is $25.) For the $100. amount, I contacted a local artist friend of my, Gary Kelley, who happens to be in the Society of Illustrator’s Hall of Fame and asked him if he’d sign some posters he did for a project we worked on together. He agreed.
Step 9) If and when the money is collected it will be deposited into your checking account. I’d recommend setting up a seperate account for this so you don’t have to use routing information from your personal checking account.
Step 10) The last step I needed to do was make the video and that took a full day last weekend with Josh McCabe assisting for half a day and Jon Van Allen tweaking lights for half an hour before running out of town to work on an HBO documentary. (Yes, it helps to have a production friend or two for the video part.) Once the video was done (not perfect, but done) I decided to hit the launch button and I did that Monday July 25, 2011.

So that’s basically the ten steps of Kickstarter 101. Like anything it takes time and effort, and the next time around I could probably launch a project in a day. The key to to bite of little chunks at a time. Believe in your project, and believe that somehow others will believe in your project as well.

I posted on Facebook that I had launching my Kickstarter project and in the first seven hours I had a total of $00.00 pledged. I wanted to delete my Kickstarter launch and save myself the embarrassment o failure. But by the end of day one there were two backs. By the end of the second day it there was $400 pledged which was encouraging.

My deadline to raise the money is August 30, 2011. If the total amount is not raised than I get nothing.

If you like to see my project (or be a part of helping the book get published) click here.

If you’re an entrepreneurial filmmaker you’ll find plenty of company on Kickstarter. And seeing others successfully raise money for their films on Kickstarter should inspire you in your own quest.

Scott W. Smith


How to Make $1 Million

“A Hare one day ridiculed the short feet and slow pace of the Tortoise…”
Aesop’s Fable, The Tortoise and the Hare

“We’re all just one step ahead of the tax man.”
Photographer/Filmmaker Chase Jarvis 

Have you ever wanted to make a million dollars working in film or video production?  I might be able to help.

River Run Productions Video Shoot

I always wanted to be my own boss. Today I am my own boss.

I always wanted my own company. Today I have my own company. ( with three other partners.)

I always wanted a red Ferrari. Today I drive a seven year old, navy Dodge Durango with 124,000 miles and almost as many interior scratches from lugging production equipment around over the years.

As Mick Jagger sings, “You Can’t Always Get What You Want.”  So I can’t help you with the red Ferrari, but if you want to make a million dollars—that’s much more practical. Seriously. The formula is actually pretty simple and will probably let you down.

All you have to do is average making $33,334. for 30 years. That’s a total of $1,000,020. Of course, that won’t be your take home pay, but you will have made over a million dollars.

The problem is most people dream of making $1 million in a fairly short time. Selling a screenplay or hitting the film distribution jackpot. Of course, that can happen—but it’s not typical. In 2011, The WGA Minimum Basic Agreement (MBA) for an Original Screenplay, Excluding Treatment is $87,879. (Unless the budget is under $5 million, then the fee drops to $44,665.)

Granted it’s not uncommon in Hollywood to hear terms of a script sales to be in the $300,000. to $600,000. range, but as the saying goes, “A number without a reference is meaningless.” Often times built into those kinds of deals are stipulations that the full amount will be paid if the picture gets made and the original writer stays on the project for its duration.

Yes, there are screenwriters who make a million dollars (and more) for the sale of a single script. Those are the few people at the top of the pyramid. Fifty percent of  WGA writers have no income from writing in a given year.

Of course, if you watch the credits at the end of any film you’ll see that there are a massive amount of jobs on any film. And even though many are high paying positions, one report listed the average working salary in the film and TV business at $74,400. That’s in part due to the transient nature of the business.

A union gaffer may have a solid day rate and make great overtime on a film, but what if he only works on one or two features averaging 6-8 weeks of work in a given year?

Back to making a million dollars. Union gigs on feature films and TV work are just a small portion of ways you can make money in production. There are entrepreneurial filmmakers all over the world doing all kinds of productions. Everything from producing local commercials, to corporate and industrial videos, to non-profit documentaries, to wedding stories.

Some making more than $33,334 and some making less. But if your goal is to make a million dollars, then that’s what you have to average for 30 years. $33,334.

In my career, there have been times when I made less than half of that amount, and times when I’ve made double that. (Heck, my first media related job when I was 19-years-old and working for a small town newspaper that, if I recall correctly, paid ten cents a word and five dollars a published photo.)

And while $33,334. may not seem like much to some, there are plenty of production people making less than that today (even in New York and L.A.). There are plenty of other career choices that will get you to a making a million dollars quicker. (Of course, Jagger probably makes a million dollars per concert—that’s quick, but Legendary Rock Star is a tough gig to land.)

I believe a dental hygienist with a two-year degree starts at $50,000 with benefits. (And just a 40 hour week which is a wee-bit harder to find in the production world.) If making money is the bottom line for you, there are easier ways to make it than in film and video production. What they don’t teach in film school is, for whatever reason, only a small percentage of the estimated 40,000+ film & TV school grads every year have lasting careers in media production.

Now if you really want a red Ferrari, take a look at getting an MBA from Stanford University. (Average post-MBA salary of $125,000.) And having an MBA from anywhere sure wouldn’t hurt you if you want to be an entrepreneurial filmmaker. Plus you’re bound to have a classmate or two who go on to be rock star multi-millionaire venture capitalists.

But the Durango makes a much better production vehicle than a Ferrari, especially when you drive through snow and flood waters—and use it for as an occationial tri-pod.

Related post: How Much Do Screenwriters Make?

©2011 Scott W. Smith

Rapid Prototyping

“We only win in the long run by getting out there and bloodied in the short run.”
Tom Peters

This blog is an example of rapid prototyping.

One week ago this blog did not exist except for a few ideas in my head so I thought it would be helpful to show how I went from step one to launch for very little time and money.

Now I own about 25 film books to every business book I have, but I think I first learned about rapid prototyping from Tom Peters. Some have called Thomas Edison “the father of prototyping,” but I imagine it goes back to a time closer to starting the first fire or inventing the wheel.

What is rapid prototyping? In filmmaking terms, it’s Edward Burns having a meeting at the end of 2010 with the Tribeca Film Festival people and coming up with an idea that he should make a feature to show for the festival’s 10th year and a few months later the film is written, cast, shot, edited and premiered. In an industry where the typical film can be in development for 3 to 5 years before it gets produced (or dies in development) Burns’ Newlyweds is definitely prototyping.   Sylvester Stallone writing Rocky in six days is an example of rapid prototyping.

In the manufacturing world, a team of people may be put in charge of a project to design a widget quickly to meet a need in the marketplace.  Rapid prototyping is messy business as it tends to follow the motto “fail early, fail often.” Because in the failing is where breakthroughs happen—like Edison inventing the light bulb;

“I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.”
Attributed to Edison

Rapid prototyping is the answer to the too often heard corporate motto: “How many meetings does it take to kill a great idea?”

So in the spirit of rapid prototyping here is the quick over view of how E-Filmmaking came to be and how it cost less than $20 to launch.

Day 1 (June 30, 2011): Purchase domain name from for $8.57

Day 2: Realize while ENTREPRENEURIAL FILMMAKING may help with search engine no one will actually ever type so look for shorter version. is taken so decide to roll with and purchase domain name for $8.57 from

Day 3: Sign in to and grab for free Go to Twitter and for free sign up for @E_Filmmaking. (Again efilmmaking is taken. Don’t like that the brand three days old doesn’t have uniformity, but that’s some of the messy parts of rapid prototyping.

Day 4: Begin writing first blog. Realize that an Independence theme would make an excellent theme and Independence Day would be a great launch date. Scroll through the free blog templates at WordPress and finally pick on.

Day 5: (July 4, 2011) Just after midnight I launch Use my established blog of Screenwriting from Iowa to help promote the blog and use my more established Twitter account @scottwsmith_com to Tweet about new blog. Filmmaker Edward Burns re-tweets my tweet and gives E-Filmmaking a little boost out of the gate.

Day 6: Read some blogging and WordPress books trying to figure out the next step for E-Filmmaking.

Day 7: Link my and domain names in GoDaddy to And write second post.

So that’s the process that happend in just under 7 days and for a total of $17.14. Total physical time was probably around 6-8 hours. Of course, it is one of those things that was decades in the making. I was 19-years old when I first heard the word entrepreneur and I’ve had my share of successes and failures. (In fact, the unofficial definition of entrepreneur is something like “a rollercoaster of a life full of successes and failures.” Because not all rapid prototyping will fly.)

But there are valuable lessons to learn in all rapid prototyping. It’s part of the process—part of the 10,000 rule that Malcolm Gladwell talks about in his book Outliers.

One advantage that filmmakers in the early days of film had was they needed to make a lot of films to feed the audiences appetite. There was no internet, TV or video games. In fact, one of the reasons that so many great films were made in the 30s and early 40s was simply because so many films were made. It was not uncommon for a film to be shot in three weeks. It’s how some filmmakers back in the day directed 50 to 100 or more films. In fact, before John Ford directed his classic Stagecoach, he had made more than 90 film over a 2o years—most of which are unknown to today’s audiences.

So don’t look for every sub-two week film Edward Burns makes—or you make yourself—to be a classic. But know that by rapid prototyping you are partaking in the tradition of giants like Edison and Ford. And just maybe some day you will capture the magic. You’ll make your Stagecoach.

So that’s the short history of E-Filmmaking. It’s not perfect, but it’s out there. (There may not be blood, but there will be typos.)  It’s a good feeling to watch the train leave the station. Best wishes on your own rapid prototyping.

Related post:

New Cinema Screenwriting (part 1)

©2011 Scott W. Smith

Declaration of Independence (2011)

“Never in the history of the movie business has there been a better time for the Independents to be entrepreneurial.”
Graham Taylor
Los Angeles Film Festival keynote speech
June 2011

“Beware of little expenses; a small leak will sink a great ship.”
Benjamin Franklin, Entrepreneur
(And one of the signers of the Declaration of Independence)

This blog, E-Filmmaking, stands for Entrepreneurial Filmmaking. Something that has been a part of filmmaking since its inception when inventor Thomas A. Edison and his assistant William Kennedy Laurie Dickson began working on the first motion picture camera.  Edison wrote in 1888, “I am experimenting upon an instrument which does for the eye what the phonograph does for the ear, which is the recording and reproduction of things in motion .”

Edison’s kinetograph was a success. And through the years the battle has raged on as businessmen and filmmakers have tried to find that gentle balance between art and commerce. Fortunes and been won and lost and many a great movie has emerged over the decades.

Over 100 years after the invention of the motion picture camera the entrepreneurial filmmaking spirit is alive and well as this blog launches on July 4, 2011. (Even if the concept of “film” itself is being redefined.)

American filmmaker Edward Burns earlier this year premiered his film Newlyweds the closing night of the 2011 Tribeca Film Festival. Burns and his film represent entrepreneurial filmmaking. The indie film was shot with a small digital camera in 12 days for $9,000. Burns used social networking as part of the creative and marketing process and is his own film distributor using VOD, iTunes, and selling DVDs on his website.

If you want to put a face to entrepreneurial filmmaking than the actor/writer/producer/director Burns is a good start. After all in the past year, he’s made two feature films for a total of $34,000. “I decided not to mourn the death of the theatrical release and embrace the new digital platforms. I really think this might be the future of indie film distribution,” Burns told Forbes magazine. (You can follow Burns on Twitter @edward_burns.)

“I never thought I’d say this, but Ed Burns is a genius.”
Kevin Smith

But I also take a broader view of entrepreneurial filmmakers as I watch photographers becoming filmmakers with the advent HDSLR cameras, and have witnessed an explosion of creativity mixed with entrepreneurial zeal in fields as diverse as wedding storytellers and internet producers around the world.

So on a weekly basis this blog will explore global trends in e-filmmaking and serve as a compliment to the daily posts on Screenwriting from Iowa…And Other Unusual Places.

“The balance of power between Studios, Indies and Consumers is changing.  Whether you are a filmmaker, producer, financier, distributer, or executive, now is the time to embrace the change. We are after all in the middle of a revolution.”
Graham Taylor, WME
“Money Talks & Art Matters”
June 2011

So here we are 235 years after the formal signing of the Declaration of Independence for the United States celebrating part of the fruits of that freedom,  entrepreneurial filmmaking…or e-filmmaking as we call it here (because “entrepreneurial filmmaking” is a mouthful and you need spellchecker for entrepreneurial).

Articles coming up this month will be “What is Entrepreneurial Filmmaking?,” “Rapid Prototyping,” and “How to Make a Million Dollars (in Production).”

And lastly you’ll be able to use (link not live yet) and the Twitter address is @E_Filmmaking

Related posts:
Filmmaking Quote #15 (Edward Burns) 

“It’s a good time to be a Filmmaker.” (Burns)

“Don’t try and compete with Hollywood.”—Ed Burns

The 10 FIlm Commandments of Edward Burns

©2011 Scott W. Smith